Luxury retailer, Tumi, is updating its Bravo Collection and they hired Jay Zellman of Corporate Video Concepts to produce a five-minute informational piece highlighting the new key features of the line.
Shooting took place over a two day period at Tumi headquarters in South Plainfield, NJ and on the streets of New York City.
"The new designs are beautiful," said Jay Zellman, Executive Producer and Director of Corporate Video Concepts, "In addition to their spectacular aesthetics, we wanted to portray the functionality and quality as well. So, we took to the streets of New York to show the bags in action being used by real men in real situations."
Casting was held in New York City where over 100 male actors auditioned for the role of Host. Maxwell Scott beat out the competition and will appear on the final five-minute video to be released internationally in 11 languages this summer (2015).