Principal Bio

Principal Bio

About Jay Zellman


Jay Zellman, founder of Corporate Video Concepts, has produced, directed and written hundreds of projects in the areas of Marketing, Corporate Communications, and Training for some of the world’s most iconic brands.



With more than 20 years of experience, Jay has a strong understanding of the needs and sensitivities of the corporate culture and he firmly holds true the philosophy that corporate video does not have to be boring.  He is always looking for new and exciting approaches to projects and has produced and directed  on a wide array of subject matter seen by millions of people in over a dozen languages worldwide.


Subjects include: product knowledge, product launches, CEO and C-Suite messaging, corporate documentaries, corporate identity, live fashion shows, sizzle reels, loss prevention/brand protection, social responsibility, fundraising, direct response marketing, social media content, internal corporate communications and training.


Over the years, Jay’s expertise has warranted him to be called upon to film CEOs and C-Suite Executives from the likes of: Brooks Brothers, Tiffany  & Co., Party City, F.A.O. Schwarz, Ann Taylor, Maidenform, The Children’s Place, Talbots, Wyeth Pharmaceuticals, Warnaco, Tumi, Clinique, FTSE and more.