Corporate Video Concepts is pleased to add Rusk to our ever growing list of prominent clients. Recently, the brand, a subsidiary of Conair, turned to our director, Jay Zellman to produce a heart pounding, behind the scenes, ninety-second sizzle reel promoting the launch of the company’s new Flashback Collection. After two days of casting, six models were chosen to have their hair colored and cut and proudly model the three new looks designed by Global Artistic Director, Gerard Caruso – The Rad Mini, Maxi Shag and Second Time Around.
The shoot took place over two days at Bathhouse Studios in the East Village and prominent photographer, and awesome dude, Mark Mann was there with camera in hand snapping off spectacular shots to be used in the company’s marketing and instructional material.
In addition to the Sizzle, three instructional videos were produced as well as a product knowledge video - all designed to educate hair designers on the new products and styles and how to achieve these exciting new looks for their clients.